Launched in 2016, True Blue is a joint venture between cricket’s renowned player Sachin Tendulkar and India’s favorite menswear label, the True Blue brand. With contemporary designs Tendulkar administered himself to fit the professionalism of modern workwear, True Blue India is a digital-first premium menswear brand that draws inspiration from India and its heritage, reinterpreting it in a modern context and proudly taking it to the world. The brand caters to a fast emerging, young India that understands the importance of being global yet embraces its heritage.

Arvind True Blue Limited is brought to you by local designers and artisans

Over our journey of four years, we have drawn inspiration from some of India’s heritage landmarks such as Kutch, Rajasthan, Kashi and The Silk Route and given them a modern twist to make them fashionably relatable. Our designers meet and interact with real weavers and artisans and develop design concepts for every season keeping global and Indian trends in mind. So the next time you pick from our True Blue collection know fully well, that it isn’t just clothes you are carrying, it’s a masterpiece curated with the passion of artisans.

Sachin Tendulkar brand of smart casuals

Our collections are a co-creation of our designers and Sachin himself in curating premium looks that can go well with the global Indian. You’ll see him sporting these intricate prints and rich hues himself. Get his look right from NNNOW.com.

The smooth and sleek jacket and blazer

With stand collars, high neck collars, mock collars, and even the mandarin collar, True blue jackets are slim-fit and oh-so-sexy. Layer over any True Blue top to keep the look sharp and ingenious. Shop intelligent blazers with timeless cuts and contours made to fit the modern man. With bold, but blended-in colours for all occasions, True Blue makes the grade for all things snazzy.

The Sachin waistcoat:

We all know how much Sachin Tendulkar loves his waistcoat, so it only makes sense to buy from the True Blue best. Look for colours that match your shirt, we have muted shades of blues, greens, neutrals, reds, browns, purples, orange, pinks, and more. When pairing a waistcoat with a shirt, you want to keep your overall look subtle, focusing on the subtle pops of sheen and colour from your waistcoat. Don’t match colours from your shirt exactly, but look for tints and hues similar to your shirt. Pair with tailored trousers and Derby or Oxford shoes.

The famous Sachin-style rolled sleeve

True Blue shirts are made in modern silhouettes and cuts. From slim fits that skim the body to modern fitted regular-size shirts, all our shirts are made to look and feel comfortable. To get that finessed Sachin-style rolled sleeve, simply unbutton the cuff and gauntlet buttons, flip the cuff inside out and pull up to the elbow keeping the inside-out sleeve folded smooth, and fold the inside-out sleeve over the bottom of the cuff revealing just the top half of the cuff at the elbows. This double roll stays in place for that informal occasion. Finish with a buttoned-down collar.

The True Blue t shirt and Polo shirts

Bold, precise and powerful, the True Blue t-shirt and Polo shirt is premium in quality and form. With crew and Henley neck styles for tees and Polo collar and mandarin neck styles for Polo shirts, your tee is designed to make you look robust. There are prints like muted paisleys, bold graphics, etched and faded patterns, worn-in heathered tees, patterned knits, appliques, and embroidery. Pair your fitted t-shirt with jeans or joggers.

True Blue jeans

From shades of stone-washed, dark-washed, tints and shades of blue, black, and grey in clean and lightly distressed finishes, True Blue knows the difference between smart and rugged. With precise colour choices and finishes, True Blue stays true to its integrity providing you with smart-casual jeans you can’t go wrong with. Our jeans are made to blend in with your statement details. Pair with a blazer, overcoat, or a True Blue shirt to get the innovative look.

Shop NNNOW.com online or on the mobile app

Check out the trendiest range of Sachin Tendulkar clothing brand on India’s hottest fashion portal, NNNOW.com. Shop for your whole family and get weekly discounts, order tracking, prompt delivery and unbeatable customer service available at your fingertips. Everyone can now shop their favourite trends, styles, and workwear online or on the NNNOW.com mobile app. With a wide variety of men’s and women’s apparel online, shop the latest looks, designs and stylish outfits from the comfort of your home. Discover online shopping that offers advantages like flat 50% off, multiple size options, and discounts with complimentary offers. Get amazing deals on True Blue clothing online with a click of a button only at NNNOW.com.

Stories of the Month

Kutch Collection

Inspired by art, architecture and culture, dipped in the hues of Kutch.

Collection in focus

Handcrafted for You